SmootherNutrition is a B2C e-commerce marketplace for healthy, prepared meals. They are an early-stage startup on a mission to make eating healthy easy and affordable for all.
Design Challenge
HOMEPAGE REDESIGN & UI/UX IMPROVEMENTS
SmootherNutrition sought my help in improving the user experience of their e-commerce marketplace for healthy prepared meals. The goal was to make their online store more attractive to both sides of their market: consumers and meal vendors. I accomplished this by designing a new homepage with a clean layout that features the vendors in a user's geographic area, and by implementing UI/UX improvements throughout the site.
My Role
For this project, I played the dual role of designer and developer while staying within the company's brand guidelines. I implemented designs using CSS and HTML, and I also used Webflow for design and development. Another focus of this project was optimizing the site for mobile responsiveness and cross-browser compatibility. I also helped maintain a product backlog Kanban board in Trello to prioritize site improvements.
Shop Homepage Redesign
Webflow
Below is the company's shop homepage that I re-designed and developed using Webflow. It includes a CMS library and multi-filtering capabilities. A live, functional demo is available here.
Want to work together?
If you like what you see and want to work together, get in touch!
